Woolworths, committed to causes their customers care about
Woolworths are committed to listening to their customers and supporting causes that matter to them.
Aware of the hugely positive impact Starlight has on seriously ill children and their families, Woolworths, Northern Territory, decided to partner with Starlight in 2013 to help make Christmas magical for kids who need it the most.
Their Christmas Appeal was so successful that Woolworths decided to make Starlight their official charity partner of choice for South Australia and the Northern Territory.
As a result, from July 2014 every South Australian and Northern Territory store has engaged in regular fundraising activities for Starlight and will continue doing so until June 2015.
Some stores held BBQs to raise funds while others hosted events such as a 'treadmill run-a-thon', a staff trivia night or themed dress up days where staff dressed as their favourite super hero and made a donation to Starlight.
Teamed with regular in-store activations where sales from canvas bags, flowers and chocolates at selected times throughout the year are being donated to Starlight, their state and territory fundraising efforts will contribute significant funds towards hospital programs across these regions.
On a national level, Woolworths are thrilled to partner with Starlight to help grant over 200 Starlight Wishes this Christmas through their Woolworths Christmas Appeal.
Throughout December 2014, customers are being encouraged to help grant Starlight Wishes to sick kids by purchasing $2 Starlight tokens from stores across Australia.
With one hundred percent of funds raised going directly to Starlight, Woolworths are already getting great feedback from customers that this partnership is a winner.
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