MEDIA RELEASE: Starlight Sugar Free Me challenge serving up a dose of happiness for sick kids
15th August 2019
Kicking off on 1 November 2019, participants will join a community of thousands pledging to take a break from sugar for 30 days while raising funds to support Starlight's vital hospital services including Captain Starlight and Starlight Express Rooms, which are available in every children's hospital around the country.
Every minute of every day a child is admitted to hospital. The need for Starlight's services in children’s hospitals has never been greater, growing by 70% over the next five years.
Signing up as an individual or part of a group, participants will be helped along the way with access to delicious sugar-free recipes and advice from official Sugar Free Me dietitians, fundraising tips and rewards to sweeten the challenge.
The Starlight Sugar Free Me dietitians Chloe McLeod and Jessica Spendlove believe that living your healthiest life can be enhanced through better nutrition and encourages all Australians to participate.
Sugar Free Me dietitian Chloe McLeod said: "The Starlight Sugar Free Me challenge is a fantastic opportunity for participants to not only embrace healthy habits, but to help a great cause."
"We know limiting sugar has many benefits, including boosting energy levels and improving our long-term health, and Sugar Free Me offers an additional feel-good factor with all donations helping bring happiness to sick kids."
Starlight relies on the support of the Australian community and community fundraisers like Sugar Free Me to help keep Starlight Express Room doors open seven days a week.
Starlight CEO, Louise Baxter said: "The support provided by those participating in and donating to the challenge is invaluable."
"Every dollar makes a difference, and as little as $39 will give one child access to Starlight's essential hospital services and help us keep our Starlight Express Rooms and Captain Starlight services running daily."
The challenge is also supported by Starlight Ambassadors Matt Suleau, Hayden Quinn, Darryl Brohman, Olivia Phyland, Herb Faust, Laura Cassai and Dr Suzy Green.
The first annual Sugar Free Me challenge had over 2000 participants and helped provide a brighter hospital experience for over 6,600 sick kids in 2018.
Registrations open from 1 September at sugarfreeme.org.au, with the challenge running from 1 – 30 November 2019.
To help make a difference in the lives of sick kids, go to sugarfreeme.org.au, register to join the challenge and start fundraising.
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For more information, please contact:
Jaime Broomberg, Access PR, email@example.com, 02 9292 7001 or 0416 138 536
About Starlight Children's Foundation
Starlight Children's Foundation brightens the lives of seriously ill and hospitalised children and young people by replacing pain, fear and stress with fun, joy and laughter. Since its establishment in 1988, Starlight has expanded to become the broadest reaching and most trusted children's charity in Australia. There is now a Starlight Express Room in every children’s hospital in the country and over 160 Captain Starlights nationwide. This year, Starlight will be refurbishing its Starlight Express Room in Newcastle Starlight Connection Space in Canberra.
Last year, Starlight granted 541 life-changing wishes and delivered over 575,000 positive Starlight experiences to seriously ill children, young people and their families.www.starlight.org.au
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