A match made in purple
All good partnerships start with something in common. For Starlight and The Fremantle FC it was a certain shade of purple.
It was 2003 and the club management was keen to create a special event for fans and supporters.
Everyone was encouraged to come along, dress in purple and be part of the community day. From this one game and a sea of smiling purple supporters raising money for sick kids, the partnership was born.
We always wanted the event to be about our community and knew supporting kids and families through Starlight would be really worthwhile. But we never expected our fans would take it and just run! They've embraced it and it's been a privilege to see it evolve.Kasey Ball, Fremantle Football Club Digital Media & Public Relations Manager
Since then the partnership has gone from strength to strength and is testament to the commitment and passion of all those involved. Known of course, as Purple Haze and supported by Fremantle Ports, the partnership is now celebrating its 13th birthday and has raised a staggering $1 million for Starlight.
Families and kids are at the heart of both organisations. So Purple Haze is all about bringing people together to support kids who are battling really tough times. What makes Purple Haze so special is the support that has grown from the fans themselves. Their support and love of all things purple has been nothing short of amazing.
Purple Haze kicks off each year with the first official home match of the season. But the sea of purple has now spread right across WA. From fancy dress Purple Haze parties at schools to corporate luncheons and community pledges, Purple Haze events have helped support thousands of sick children and their families across the state.
"The partnership works because of the genuine connection built up over a period of time between the club, players, volunteers and fans with the work that Starlight does," said Kasey Ball, Digital Media & Public Relations Manager.
And it's not just the fans who make the event so spectacular, the players give so much of their time to contribute to the success of the partnership. The team visits to the Starlight Express Rooms are always a big hit for sports-keen kids and their families. Starlight Ambassador (and #23 player) Chris Mayne is no stranger to singing and dancing with the kids in the Starlight Express Room at Princess Margaret Hospital in Perth!
The club also generously donates tickets and merchandise and behind the scenes tours to create truly memorable experiences for kids battling illness.
The partnership that began with a common purple thread has grown to be an incredibly valuable relationship that has and continues to make amazing things happen for seriously ill children and their families.
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