A decade of support
As one of the world's leading biopharmaceutical companies, Pfizer's mission is to work towards a healthier world. This is very much aligned to Starlight's commitment to supporting the health and well-being of seriously ill children and their families. The two organisations recently celebrated their decade long partnership.
The cornerstone of the partnership is the joint Cause Related Marketing initiative with Pfizer's Consumer Healthcare Division. Over the last ten years, ten cents from every pack sold from the Dimetapp Kids range has been donated to the Starlight Children's Foundation. This initiative has generated more than $1 million to help Starlight support seriously ill children across Australia.
Pfizer staff have been extremely supportive of the partnership over many years. Their fundraising efforts go from strength to strength with numerous initiatives run by colleagues to support Starlight Day each May.
A visit to the Starlight Express Room is also a highlight for staff. Through these popular "Laughternoon" sessions, Pfizer staff experience the fun and laughter that Captain Starlight creates thanks to their generous support.
At Pfizer Consumer Healthcare we are passionate about making a meaningful difference to the health of Australians. Dimetapp is proud to be associated with such a wonderful organisation. All funds raised by Dimetapp help to ensure the continued delivery of Starlight programs throughout Australia.Pfizer's General Manager Paul Rose
Starlight relies entirely on individual and corporate support to continue to deliver innovative programs in hospitals and communities across Australia.
The generous support from Pfizer Consumer Healthcare has helped thousands of Australian families and Starlight is extremely proud of this long-standing partnership.
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