Using the donated dollar
In 2016 we continued to grow our revenue enabling Starlight programs to meet the increasing and changing needs of Australia's seriously ill children, teenagers and their families. Starlight always works in partnership with health professionals using existing infrastructure our programs and are considered integral to the total care delivered in Australia's paediatric hospitals every day. We estimate that in the next 3 years Starlight will need to expand our program delivery by around 70% to meet the changing model of health care and children's needs.
In 2016, Starlight created 425,118 positive experiences for children and young people across Australia. Since 2013 our program reach has increased by 45%.
Since 2012 our program expenditure has grown by more than 55%. During this time, we have focused on growing our revenue with more sustainable revenue streams achieving an overall increase in revenue of +73%. These funds enable Starlight's ongoing program delivery as well as capital funding to be set aside (i.e. received and not yet spent) for future capital works of new and refurbished Starlight Express Rooms.
In 2016 we received revenue supporting the Capital Campaigns for new Starlight Express Rooms. We refurbished the Starlight Express Room at The Children's Hospital - Westmead and opened a brand new Starlight Express Room at the Royal Darwin Hospital, with the official launch in 2017. In 2017 we are excited to share work is currently underway for new Starlight Express Rooms at Sydney Children's Hospital – Randwick, Perth Children's Hospital and Monash Children's Hospital all to be officially opened before the end of 2018.
To find out more about the impact of Starlight programs in 2016, please see our 2016 Program Review (file size 9.47MB).
In 2016 Starlight generated a surplus which comprised of tagged capital (funds received for future Starlight Express Room builds) and funds to build our endowment. This endowment is to protect Starlight's future program delivery in the event of economic downturn. This is especially important as Starlight receives no government funding and relies completely on the generosity of individuals, community groups and organisations to fund all Starlight programs.
Amplifying your impact
We continue to be committed to understanding and improving the impact of our Starlight programs. We have completed two Social Return On Investment studies (SROI) to quantify our impact and community value. This research highlighted that for every donated dollar we invest in our Starlight in-hospital programs and our Livewire.org online community we return $4.10 & $5.30 respectively to the community in value.
Growing towards sustainable program delivery
Starlight's programs are delivered Australia-wide 7 days a week, 365 days a year. We require regular and consistent revenue to maintain this exceptional standard of delivery and ensure our programs are sustainable into the future. While traditional types of fundraising are event-based, which means funds are received infrequently, we are investing in developing a core group of individuals committed to regular, monthly giving.
So while we have reduced our cost of fundraising for traditional revenue streams our investment in growing sustainable revenue has increased. It is important for Starlight to build this group of valued regular donors who require upfront investment, which impacts on our current cost of fundraising. However, this investment will see our cost of fundraising percentage reduce in the longer term. We believe this is a sustainable way forward.
For a more detailed commentary please see our audited financial reports. We are committed to ensuring our programs are delivered as effectively and efficiently as possible and that we are a strong guardian of the donated dollar.
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