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In 2018 we continued to grow Starlight programs to meet the increasing and changing needs of Australia's seriously ill children and young people. Starlight always works in partnership with health professionals using existing infrastructure and our programs are considered integral to the total care delivered in Australia's paediatric hospitals every day. We will need to continue to expand our program delivery to meet the changing model of health care and children's needs.

In 2018, Starlight created 576,598 positive experiences for children and young people across Australia. Since 2013 our program reach has nearly doubled.

Expenditure on Starlight Programs has increased as a proportion of core income to 67.5% in 2018 from 62% in 2017. Overall, gross income has declined 9.4% v 2017. This was primarily due to a budgeted decline in Individual Giving.

In the second half of 2018 we commenced a trial of new sustainable donor acquisition and this investment will continue in 2019.

Capital Campaigns

As new children's hospitals are opened, there is a need for Starlight to build new Starlight Express Rooms in each hospital location. Each of these Starlight Express Rooms requires capital funding which is incremental to our annual core operational expenditure and is raised through specific capital campaigns.

During 2018 the new Starlight Express Room at Perth Children's Hospital and the Sydney Children's Hospital, Randwick were opened as well as a Starlight Connection Space in Alice Springs Hospital.

To find out more about the impact of Starlight programs in 2018, please see our 2018 Program Highlights (file size 8.6 MB).

 

Graph showing the number of Starlight experiences created for children each year

Graph showing total gross revenue Graph showing expenditure percentage of net revenue

 

Graph showing the SROI impact of Starlight and LivewireAmplifying your impact

We continue to be committed to improving the impact and community value of our Starlight programs. We have completed two Social Return on Investment studies (SROI) to quantify. These studies highlighted that for every donated dollar we invest in our Starlight in-hospital programs and our Livewire.org online community we return $5.70 & $5.30 respectively to the community in value.

Growing towards sustainable program delivery

We continue to be committed to improving the impact and community value of our Starlight programs. We have completed two Social Return on Investment studies (SROI) to quantify. These studies highlighted that for every donated dollar we invest in our Starlight in-hospital programs and our Livewire.org online community we return $5.70 & $5.30 respectively to the community in value.

Starlight's programs are delivered Australia-wide 7 days a week, 365 days a year. We require regular and consistent revenue to maintain this exceptional standard of delivery and ensure our programs are sustainable into the future. While traditional types of fundraising are event-based, which means funds are received infrequently, we are investing in developing a core group of individuals committed to regular, monthly giving.

So, while we have reduced our cost of fundraising for traditional revenue streams, our investment in growing sustainable revenue will continue. It is important for Starlight to build this group of valued regular donors and this requires upfront investment. However, our experience shows this investment to be very cost effective in the longer term. This investment is an efficient and sustainable way forward.

For a more detailed commentary please see our audited financial reports. We are committed to ensuring our programs are delivered as effectively and efficiently as possible and that we are a strong guardian of the donated dollar.

  • 2018 (file size 4.5 MB)
  • 2017 (file size 7 MB)
  • 2016 (file size 2.34MB)
  • 2015 (file size 680KB)
  • 2014 (file size 1.3MB)
  • 2013 (file size 1.9MB)
  • 2012 (file size 1.3MB)

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