Cause Related Marketing
Engage with your customers
Consumers love knowing they've done a good deed without making the extra effort! They also love supporting a brand that has strong community values.
Starlight is one of the most trusted charities in Australia.
Enjoying 85% brand awareness and featured in the top ten of Australia's Most Reputable Brand Index, 2013, Starlight is well-known and loved. Engaging in a CRM campaign with Starlight can build trust and add value to your brand while demonstrating your brand values to the community.
Importantly, collaborating with Starlight can influence consumer purchasing behaviour while meeting your marketing and corporate social responsibilities.
Over the time of the partnership between Starlight and Richardson & Wrench, over $262,000 has been donated, allowing Starlight to improve the experience of hospitalisation for over 6,750 children. This means a great deal to the children and families who have had to deal with so much during their time in care and during treatment. To be a small part of the support process for these children during these difficult times means so much to everyone at Richardson & Wrench.Andrew Cocks, Executive Director
Explore our current CRM partnerships in the market
You can help support Starlight by purchasing specially marked packs from any of these Starlight partners.
- Calcoup Knitwear
- Caredent Children's Toothbrush
- Dimetapp Children's Cough Syrup
- Flower Clothing
Let's start a conversation that will help build trust in your brand, email firstname.lastname@example.org or call 1300 727 827.
Keep in touch with Starlight